Founders
Two people. One notebook.
A single idea, two disciplines.
Daniel Finnigan
Design Anthropologist
15 years of ethnographic research across 20+ countries. Previously at the BBC, Department for Education, LiveScore, Skyscanner, Mondelez, and Unilever.
Expertise: qualitative research, customer journey transformation, AI-Ops, computational reframing
Based in Bath, UK
“Most consultancies interview your team for an hour. I sit with your operations lead on a Tuesday afternoon and watch the duplicate-data-entry happen with my own eyes.”
Lavanya
Sovereign Strategist
Fine-art photographer, visual anthropologist, ethical governance architect. Her work sits at the intersection of sovereign design, decolonial frameworks, and aesthetic translation.
Expertise: sovereign design, decolonial frameworks, Causal Layered Analysis, aesthetic translation
The material turn — she translates abstract strategy into physical artifacts: hand-painted journey maps, photographic interventions, customized media.
“The studio is a safe house. Clinical stillness. Truthful speech. We do not perform strategy. We reveal it.”
We are two people who have seen enough consultancies produce enough slide decks. We do not transform, leverage, or disrupt anything. We watch, map, build, and hand off. The work happens in the room, on the page, and in the code. Not in the pitch.